Lukas Podolski
Actor / Celebrity at 180 Amsterdam
Amsterdam, Netherlands
TitleGerman Football Team
Agency
Campaign adidas +10
Advertiser adidas
Brand adidas
PostedDecember 2006
Product Football Clothing
Business Sector Sportswear
Story SUMMARY

Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup™ and its audience of billions. With the tournament in adidas’ homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup.
Media Type Television & Cinema
Length
Market Germany
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started