| Title | Family is the new Rock'n'Roll |
| Agency | DLV BBDO |
| Campaign | Family is the new Rock'n'Roll |
| Advertiser | K48 |
| Brand | K48 |
| Posted | January 2021 |
| Business Sector | Interactive Production |
| Story | From the viewpoint of LGBTQ+ people in Italy, wanting a family is absurdly on a par with a socially subversive action, something against common morality and a symbol of pure transgression. In a word: rock’n’roll. Rolling Stone gets out into the street alongside Gay Pride in Milan to capture the faces, energy and love of a unique day and return them to LGBTQ+ people with a video that asks them to do the most rock’n’roll thing they can: start a family. |
| Media Type | Web Film |
| Length | |
| Creative Director | Angelo Ratti |
| Art Director | Marco Boldrini |
| Copywriter | Riccardo Stazione |
| Director | D I • A L |
| Agency Producer | Edoardo Taschini |
| Agency Producer | Alice Garbelli |
| Production Company | K48 Milano |
| Sound Designer | The Log |
| Chief Creative Officer | Stefania Siani |
| Executive Producer | Barbara Guieu |
| Post Production | Bloom |
| Speaker | Gabriele Zunino |
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