| Title | Scalpel |
| Agency | Tante Randi reklamebyrå |
| Campaign | National recruitment to teaching studies |
| Advertiser | N/A |
| Brand | N/A |
| Date of First Broadcast/Publication | 2022 / 6 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | In Norway less than one in four men work as a kindergarten teacher. The young Norwegian men view the profession as feminine, and don’t relate to being “caring”, which is the most common trait in the job descriptions. Oslo-based agency Tante Randi has made an effort to recruit young men to the profession, by highlighting traits the guys don’t necessarily connect with kindergarten work, but rather to a popular choice of studies: business and leadership. In these humorous and short spots, a getaway driver finds himself quite diplomatic as his fellow bank robbers start an argument right in the middle of a heist, a nurse puts a stop to a dangerous fight over a scalpel, and an experienced surgeon has a melt down while marking the lines for the incision, where her patient steps his ‘problem solving game’ up. Torstein Bjørklund directed, via production company Willy Nikkers, adding a weird Scandinavian feel to these small ‘slices of life’, making it hard not to fall in love with the cast. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Tore Woll |
| Copywriter | Glenn Haugen |
| Art Director | Zakarias Nadir |
| Creative Team | John Njoki |
| Creative Team | Kim Follesøy-Thuen |
| Account Director | Joachim Skageng |
| Account Manager | Ragni Reitan Haugum |
| Production Company | Willy Nikkers AS |
| Director of Photography (DOP) | Torjus Thesen |
| Director | Torstein Bjørklund |
| Producer | Nicoline Helgø |
| Post Production | Shortcut Oslo |
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