Isabelle Jansoone
Directrice de Marques et Planneur Stratégique at Nouveau Monde
Lyon, France
TitleFret
Title (original language)Frêt
Agency
Campaign Lyon-Saint Exupéry Airport Case
Advertiser Aéroport Lyon-Saint Exupéry
Brand Aéroport Lyon-Saint Exupéry
PostedNovember 2006
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy A global communication (advertising, operational marketing, signing, publishing, web…) organised around a unique territory, and a brand posture.

A territory nourished by the company’s values, and also by Antoine de Saint Exupéry’s; a passionate aviator, humanist inventor.
Philosophy (original language) Une communication globale (publicité, marketing opérationnel, signalétique, édition, web…) organisée autour d’un territoire unique et d’une posture de marque.

Un territoire nourri des valeurs de l’entreprise et de celles d’Antoine de Saint Exupéry, aviateur passionné, inventeur humaniste.
Media Type Newspaper
Market France
Art Director
Copywriter
Account Manager
Account Manager
Photographer

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