| Title | On the Road |
| Agency | The Richards Group |
| Campaign | H-E-B Primo Picks |
| Advertiser | H-E-B |
| Brand | H-E-B |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Department Stores, Supermarkets |
| Story | H-E-B searches Texas and all over the world to bring you the best, most unique products: H-E-B Primo Picks! From the Rio Grande Valley, to Finland, to the mountain tops of Peru, watch our H-E-B Partner track down the best. Now, we need your help naming our newest find! |
| Media Type | Television |
| Length | |
| Group VP, Advertising and Marketing | Cory Basso |
| Director of Advertising | Christine Mahr |
| Brand Creative/Writer | Wendy Mayes |
| Brand Creative/Art Director | Bo McCord |
| Brand Management | Howard Blevins |
| Producer | Kim Alexander |
| Production Company | Sugar Film Production |
| Executive Producer | Tony Miglini |
| Editing Company | Treehouse Animation |
| Editorial Executive Producer | Jeremy Besser |
| Offline Editor | Jayson Limmer |
| Head of Production | Michelle Isbell |
| Director | Chris Smith |
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