| Title | The mural |
| Title (original language) | La fresque (en) |
| Brief | The Fondation De France's new film highlights the interdependence of various causes: job insecurity, employment, inequality, migration, ecological transition... the major challenges facing our society are increasingly intertwined, and we can't solve some of them without solving others. This is what the animated film by Margherita Premuroso (Jungler) is all about. It shows in a human, touching and poetic way that we can't act on just one of these causes without acting on all of them. |
| Agency | Altmann+Partners |
| Campaign | The mural |
| Advertiser | Fondation de France |
| Brand | Fondation de France |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In a solidarity sector fragmented by increasingly competitive specialists and active in communication, the Fondation de France wanted to stand out and differentiate itself. The campaign highlights its positioning and its unique promise in this area: a multi-specialist that enables those who choose it to give maximum impact to their desire to act. This positioning is a strength in an increasingly complex world, where we have become aware, through Covid, that everything is interconnected and that challenges are multi-factorial: an environmental crisis can become a health crisis, a health crisis can become an economic or social crisis... |
| Media Type | Television & Cinema |
| Sound Production | Capitaine Plouf |
| Communications Director | Sabine Lenglet |
| Creative Director | Olivier Altmann |
| Copywriter | Emmanuel de Dieuleveult |
| Account Executive | Hugo Senneville |
| Head of Production | Géraldine Fau |
| Director | Alban Coret |
| Production Company | Blue Paris |
| PR manager | Camille Sévin |
| Art Director | Fabien Nuñez |
| Photographer | Ronan Mérot |
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