| Title | Airplane |
| Title (original language) | Avião |
| Agency |
FabraQuinteiro
|
| Campaign |
Papers - Epson
|
| Advertiser |
SEIKO EPSON CORP.
|
| Brand |
Epson
|
| Posted | December 2007 |
| Product |
Stylus C87
|
| Business Sector | Printers & Scanners
|
| Story | The ad shows a boy transforming his airplane of trick paper into a real airplane with his imagination. |
| Story (original language) | o anúncio mostra um garoto transformando seu avião de papel de brincadeira num avião real da sua imaginação. |
| Philosophy | Show images where sheets of paper illustrate the possibilities of the consumers' imagination in that they can transform prints into objects by using creativity in a playful and graphical way. |
| Philosophy (original language) | Mostrando imagens onde folhas de papel ilustram as possibilidades da imaginação dos consumidores se transformando nos objetos de sua criatividade de uma maneira lúdica e gráfica. |
| Problem | To launch a new concept for Epson that goes beyond the beauty and quality of the prints by showing the consumer can use their imagination to create incredible images with Epson products. |
| Problem (original language) | lançar um novo conceito da Epson que além de mostrar a beleza e qualidade de impressão estimula o consumidor a usar sua imaginação para criar imagens incriveis com os produtos epson. |
| Media Type |
Print
|
| Market | Brazil |
| Creative Director |
Paschoal Fabra Neto
|
| Editor |
Hercules Florence
|
| Art Director |
Alexandre Manisck
|
| Agency Producer |
Marcelo Hack
|
| Photographer |
Felipe Hellmeister
|
| 3D Graphics |
Stockphotos / WDS Studio
|
| Account Director |
Fernando Quinteiro
|
