The campaign illustrates the craftsmanship involved in Breitling’s watchmaking process in a playful, cool and accessible manner. It captures the mood in which the watches are made, but also the brand’s essence of being about the people, focusing on real moments, real sounds and real people. In just under a minute, Breitling | The Sound of Watchmaking takes us on a journey in the creation of a Breitling watch, meticulously layering how the different elements are created, assembled and quality controlled.The campaign alternates technical macro beauty shots with real life moments where the watch is being used. Each scene not only