Title | Precision |
Title (original language) | Precisão |
Agency | NEOGAMA |
Campaign | Precision - Umbro |
Advertiser | Umbro |
Brand | Umbro |
Posted | November 2005 |
Product | Evolution X Cleats |
Business Sector | Sportswear |
Tagline | Success is about precision |
Story | To highlight Precision _ one of the main features of the Umbro kickers _, this campaign shows the small distance that separates a lost shot from a goal is also the huge distance from failure to success |
Story (original language) | "Para valorizar a precisão - um dos principais atributos das chuteiras Umbro - a campanha mostra que a pequena distância que separa uma bola perdida de um gol pode ser também a enorme distância que separa o fracasso do sucesso." |
Media Type | |
Art Director | Fábio Baraldi |
Copywriter | Silvio Amorim |
Creative Director | Alexandre Gama |
Account Director | Eugênio Romaguera |
Photographer | Marcus Hausser |
Photographer | Cassio Vasconcellos |
Agency Producer | Robson Ciaramicoli |