Ford Mustang GT - "Don't lose sight of your dreams 2"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germany

3408

Title	Don't lose sight of your dreams 2
Agency	BBDO Group Germany
Campaign	Don't lose sight of your dreams
Advertiser	General Motors Corp.
Brand	Ford Mustang GT
Posted	December 2020
Business Sector	Automotive
Story	Desktops are modern picture frames. The wallpapers we choose show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign. With three pieces of arty arrangements, much love for detail and lots of funny „Easter eggs“ hidden in folders and titles, we gave our target group an outer perspective of themselves and remembered them: don’t lose sight of your dream.
Media Type	Print
Chief Creative Officer	Till Diestel
Creative Managing Director	Kristoffer Heilemann
Executive Creative Director	Rod Henriques
Executive Creative Director	Martin Soendergaard
Art Director	Ailton Henriques
Art Director	Samuel Tettey
Copywriter	Henrik van Laak
Client Services Director	Simon Stitzl
Account Director	Vera Vanselow
Concept	Gustavo Neves
Concept	Rodrigo Stoisch
Photographer	Patrick Curtet
Photographer	Roy Ritchie