SANEX - "TOUCH KEEPS YOU ALIVE"

Contrapunto BBDO Barcelona

Contrapunto BBDO Barcelona Barcelona, Spain

14828

Brand: SANEX
Country: Spain

Advertiser: Colgate-Palmolive Company

Title	TOUCH KEEPS YOU ALIVE
Agency	Contrapunto BBDO Barcelona
Campaign	TOUCH KEEPS YOU ALIVE
Advertiser	Colgate-Palmolive Company
Brand	SANEX
Date of First Broadcast/Publication	2016 / 11
Business Sector	Bath, Shower Gels
Story	CONTRAPUNTO BBDO TELLS US TO TOUCH MORE WITH NEW INTERNATIONAL SANEX CAMPAIGN It is said that, on average, we touch our mobile 150 times a day. Theoretically, because we want to be connected at all times. But does that mean we really are connected? Are we not forgetting what really matters? A hug, a kiss, a handshake... The new Contrapunto BBDO Barcelona campaign for Sanex Europe reflects on this insight, with an emotional, one-minute commercial that urges the viewer to recapture that most natural of gestures: physical contact between people, which has been scientifically proven to be beneficial for human beings. In the words of Carlos de Javier, the campaign's creative director, "we wanted the brand to talk about what matters to people and not about itself." Why 'Touch Keeps You Alive'? Joanne Lee, planning director at Contrapunto BBDO, explains: ‘Skin and touch are the ways that we experience the world and connect with others. When we start to think about skin in this way it becomes clear why keeping it healthy is so important.’’ The campaign was conceived in Barcelona by Contrapunto BBDO and directed by film director Gabe Ibáñez. According to campaign creatives Aleix Bou and Jacint Cabau, "we chose the treatment that Gabe and Tesauro presented for its poetic visual approach, combined with very provocative casting and scenes." The campaign also features four creative executions specifically designed for digital media, which offer relevant information about touch and will be broadcast on the internet. In addition, a series of intimate portraits have been created about skin-to-skin contact photographed by Pep Àvila. ‘Touch keeps you alive’ was premiered in Holland during the month of October.
Media Type	Web Film
Length	61 seconds
Market	Netherlands
Creative Director	Carlos de Javier
Copywriter	Aleix Bou
Art Director	Jacint Cabau
Client Services Director	Francesca Knoop
Account Supervisor	Noemí Vidal
Account Executive	Júlia Padullés
Agency Producer	Mercé Fernández
Direction	Gabe Ibáñez
Photographer	Pep Àvila