| Title | Climbers |
| Agency | Leo Burnett |
| Campaign | Great Tastes of The World |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Restaurants & Fast Food |
| Story | ‘Climbers’ shows a young couple in the Swiss mountains. Their guide introduces the 14,000-foot climb and abseil they will shortly be embarking on, while they listen on anxiously, with the voiceover then turning our attention to the McDonald’s Swiss Stack with Emmental cheese sauce. |
| Media Type | Television |
| Length | |
| Editing Company | Whitehouse Post |
| Production Company | Knucklehead |
| Media Agency | OMD UK |
| Chief Creative Officer | Chaka Sobhani |
| Creative Director | Peter Heyes |
| Art Director | Gareth Butters |
| Copywriter | Laura Randall |
| Board Account Director | Rosie Greaves |
| Account Director | Jassmine Vilkhu |
| Executive Planning Director | Max Keane |
| Account Planner | Caitlin Morley |
| Planner | Niall Moore |
| Agency Producer | Bruce Macrae |
| Director | Tony Barry |
| Producer | Sara Cummins |
| Lighting Director / Lighting | Alex Barber |
| Editor | Sam Gunn |
| Production Company | You Are Here |
| Food Artist Manager | Myles New |
| Food Producer | Ally Mee |
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