| Title | Chris P |
| Agency | Cossette |
| Campaign | Chris P |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Restaurants & Fast Food |
| Story | We recruited people named Chris P to become brand ambassadors for McCrispy. Kris, Crystal, Christen, and anyone whose name sounded “crispy” — were all invited to try the McCrispy before anyone else and then endorse it on social media to their followers — creating a digital word-of-mouth campaign like no other. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Jason Hill |
| Group Creative Director | Alex Gadoua |
| Associate Creative Director | Jason Soy |
| Associate Creative Director | Zuheir Kotob |
| Copywriter | Celine Campbell |
| Copywriter | Michael Murray |
| Art Director | Todd McMackon |
| VP, Strategic Planning | Amy Badun |
| Sr. Strategy Director | Geoff Gingerich |
| Senior Content Strategist | Kat Kleon |
| Senior Social Media Manager | Celine Campbell |
| Business Director | Anjelica Kapetanos |
| Account Executive | Rachel Edelmeier |
| Lead Business Director | Vanessa Audigand |
| Account Director | Natalie Azoulay |
| Account Advisor | Victoria Boyer |
| Producer | Lindsay Hann |
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