| Title | Mickey |
| Agency | AMBIENCE PUBLICIS |
| Campaign | Mickey |
| Advertiser | Goodlass |
| Brand | Nerolac Disney Emulsion |
| Posted | January 2006 |
| Product | Paints |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Tagline | Nerolac Disney Emulsion |
| Story | Nerolac Paints in association with Disney was launching a new paint for kids. |
| Philosophy | The most adored animated charecter remain Mickey Mouse till date. The agency used a simple mnemonic of paint cans to depict Mickey Mouse. |
| Problem | The idea was to communicate to parents that they could get their kid's room painted with their favourite Disney Charecters. |
| Result | Nerolac has gained a first-mover benefit in the Kid's paint section with a drastic rise in sale. |
| Media Type | Newspaper |
| Market | India |
| Other | Milind Aglave |
| Photographer | Raj Mistry |
| Creative Director | Elsie Nanji |
| Art Director | Prasad Venkatraman |
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