| Title | Join The Meltdown |
| Agency | Jones Knowles Ritchie (JKR) |
| Campaign | Join The Meltdown |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2019 / 9 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | In September 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The resulting launch film saw a cast of melting characters call upon the public to donate their unwanted toys via instore amnesty bins so they could be recycled and turned into play areas and more. The Meltdown saved 320 tonnes of plastic, delivered 9bn media impressions and prompted the competition to follow suit. It also made recycling feel fun and impactful for BK’s youngest customers. |
| Media Type | Corporate/Brand Identity |
| Length | |
| Global Chief Creative Officer | Tosh Hall |
| Executive Creative Director | Sean Thomas |
| Creative Director | Stephen McDavid |
| Design Director | Kristie Malivindi |
| Senior Designer | Lilia França Quinaud |
| Senior Designer | Alec Tear |
| Designer | Tim Wilcox |
| Designer | Tom Mitchell |
| 3D Designer | Grand Chamaco |
| Copywriter | Kathryn Hindess |
| Head of Film & Motion | Daniel Kennington |
| Editor | Daryl Yeoman |
| Senior Motion Designer | Louise Tattershall |
| Head of 3D | Jay Hussain |
| Managing Director | Jonny Spindler |
| Account Director | James O’Connor |
| Account Manager | Sam Stevenson |
| Program Manager | Felicity Burke |
| Visualisation Director | Jonathan Murphy |
| Senior Visualiser | Antony Frangos |
| Senior Visualiser | Nick Little |
| Realisation Designer | Matthew Webb |
| Head of Artwork & Production | Sam Broude |
| Senior Artworker | Ged Peake |
| Artworker | Zoe Green |
| Production Director | Stephen Sowden-Mabbott |
| Videographer | Ed Rolfe |
| Photographer | Layla Ward-Dudley |
| Marketing Director | Amy Maw |
| Marketing Manager | Carolyn McKeown |
| Communication Manager | Jackie Sumsky |
| PR Agency | Frank |
| Social Media Agency | Coolr |
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