Title | The Package |
Title (original language) | Le Paquet |
Agency | Havas Works (Now BETC or 27) |
Campaign | The Package |
Advertiser | Citroën |
Brand | Citroën |
Posted | August 2002 |
Product | Xsara Picasso Exclusive |
Business Sector | Cars |
Philosophy | Through this model with the ambitious name, Euro RSCG Works has chosen to capitalise on the model's name Xsara Picasso, to associate it with a masterpiece |
Media Type | Television |
Length | |
Creative Director | Frédéric Témin |
Production Company | Hamster Publicité |
Copywriter | Benoît Guidé |
Art Director | Alexis Lieber |
Director | Jonathan David |