Lyric Opera Of Chicago - "Lyric Opera: Opera Death Radio"

Ogilvy Chicago

Ogilvy Chicago Chicago, United States

6514

Title	Lyric Opera: Opera Death Radio
Agency	Ogilvy Chicago
Campaign	Lyric Opera: Opera Death Radio
Advertiser	Lyric Opera Of Chicago
Brand	Lyric Opera Of Chicago
Date of First Broadcast/Publication	2018
Business Sector	Cinemas & Theatres
Philosophy	The message we wanted to convey through this radio campaign is that when you think opera, you shouldn’t be thinking of the stereotypical, stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers. These radios debunk in a funny way some of the myths related to the Opera art form aiming to attract the younger generations and to give an idea of the “new” Lyric Opera of Chicago.
Media Type	Radio
Length	60 seconds
Account Supervisor	Kelsy Zemanski
Chief Creative Officer	Joe Sciarrotta
Creative Director	Mark Bruker
Creative Director	Hital Pandya
Creative Director	Luissandro Del Gobbo
Agency Producer	Maggy Lynch-Hartley
Sound Engineer	Joe Griffin
Voice	Mark Fenske
VP Marketing Communications	Lisa Middleton
Director of Communications	Holly H. Gilson
Sr. Director, Marketing & Audience	Tracy C. Galligher Young
Associate Producer	Justin Moreno