| Title | Execution |
| Agency | Publicis Comunicación España |
| Campaign | Execution |
| Advertiser | ONLAE |
| Brand | ONLAE |
| Posted | December 1999 |
| Product | Spanish Lottery |
| Business Sector | Lottery & Gambling |
| Story | The king orders to cut off the culprit's head. The executioner highs up his axe and makes it fall down over the poor unfortunate. The arm's edge breaks free, flies in the air and kills the evil King. You hit the lottery! Better believe it! |
| Media Type | Television |
| Length | |
| Market | Spain |
| Executive Creative Director | Toni Fernández-Mañés |
| Executive Creative Director | Antonio Milanés |
| Creative Director | Jaime Silanes |
| Copywriter | Jaime Silanes |
| Agency Producer | Ricardo San Valentin |
| Director | Quim Lorente |
| Production Company | Estudios Pirámide |
More Work
SEE ALLAliens (Spanish version)
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