| Title | Breaking taboos |
| Agency | HSCG |
| Campaign | Breaking taboos |
| Advertiser | OIM-Orthopaedic techniques |
| Brand | OIM |
| Posted | December 1999 |
| Product | Artificial limbs |
| Business Sector | Hygiene & Personal Care Products |
| Story | This campaign is meant to inform medical specialists about the orthopedic techniques offered by OIM. Although the products are apparent eye-catchers, patients play the leading part in the campaign. Patients who are real people and who tell frankly and open about the way they handle their problems; facing the truth and living their lives in freedom and with independence, being self-confident. For this they need support. OIM helps them. |
| Media Type | Magazine |
| Market | Netherlands |
| Creative Director | Cas Sluiter |
| Copywriter | Job van Dijk |
| Art Director | Cas Sluiter |
| Photographer | Boudewijn Socid |