Title | Neck Cracking – Starring Chiropractor Beau Hightower |
Agency | Forsman & Bodenfors Göteborg |
Campaign | Neck Cracking – Starring Chiropractor Beau Hightower |
Advertiser | Volvo Trucks |
Brand | Volvo Trucks |
Date of First Broadcast/Publication | 2019 / 9 |
Business Sector | Trucks, Pick-Up Trucks |
Story | To raise awareness of truck drivers health issues and to show that Volvo Trucks understand their everyday life on the road, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr. Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.The campaign continues to adress the underlying truck drivers’ problems but we are also launching a new technology, which makes it easier to drive the truck. Volvo Dynamic Steering reduces muscular strain by up to 70%. |
Media Type | Television |
Length | |
Creative Team | Mattias Berg |
Creative Team | Maria Fridman |
Creative Team | Bjorn Engstrom |
Creative Team | Stefan Thomson |
Production Company | BRF |
Director | Nils Toftenow |
Director | Mathias Rosberg |
Photographer | John Sterling Ruth |