| Title | The Japanese |
| Agency | Boebel / Adam Werbeagentur GmbH |
| Campaign | The Japanese |
| Advertiser | Neckermann Versand |
| Brand | Neckermann Versand AG |
| Posted | June 2003 |
| Product | Neckermann Versand AG |
| Business Sector | Postal, Courier & Shipping Services |
| Story | Neckermann red all over. An aesthetic and at the same time dynamic appearance in red comes to a surprising end. The design of a vital; part of Neckermann Mailorders new Corporate Design serves as a symbol for a new era of customer service. Well known values such as price/performance and service are being enhanced via the values care and quality. Neckermann makes it possible. |
| Media Type | Television |
| Length | |
| Creative Director | Michael Boebel |
| Copywriter | Ulf Richter |
| Art Director | Michael Leidenheimer |
| Agency Producer | Carola Feucht |
| Director | Laszlo Kadar |
| Production Company | Laszlo Kadar Film |
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