Bertrand Ayache-Anguenot
Agency Producer at Wanda Paris
Paris, France
TitleORANGE FOOTBALL(S)
BriefAfter 15 years of football sponsorship, Orange decided to even further strengthen its proximity to African football. So its new campaign spoke directly to the fans. “Official” football, the one played on a regulation football field, isn't the only one that counts. Every kind of football matters: amateur leagues, amongst friends, family, 2-2, or 4, or 40… with sneakers, sandals or even barefoot. Everyone plays their own football. Because all these football(s) are driven by one thing: passion.
Agency
Campaign ORANGE FOOTBALL(S)
Advertiser Orange International
Brand Orange
PostedNovember 2019
Business Sector Corporate Communication
Story Orange presents Football(s).During the Africa Cup of Nations Total, Egypt 2019, Orange, as a proud sponsor of the competition, launches its new African football topics related communication platform.
Media Type Television & Cinema
Chief Executive Officer (CEO)
Creative Director
Copywriter / Art Director
Copywriter / Art Director
Group Account Director
Group Account Director
Account Management
Account Management
Account Management
Strategic Planner
Strategic Planner
Agency Producer
Agency Producer
Production Company
Production Company
Director
Brand Director
Brand Director
Brand Director

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