UnionPay - "We love to be accepted"

Saatchi & Saatchi

Saatchi & Saatchi Madrid, Spain

3287

Title	We love to be accepted
Agency	Saatchi & Saatchi
Campaign	Accepted
Advertiser	UnionPay International
Brand	UnionPay
Date of First Broadcast/Publication	2019 / 4
Business Sector	Credit Cards
Tagline	We love to be accepted
Story	'We love to be accepted' is based on the idea that we all like to feel accepted and be part of this world: an inclusive and vital message that positions and provides emotional content to a global brand in a global world. A message that celebrates diversity, whether you are as you are, wherever you go, think as you think and whatever way you decide to live your life, you are accepted. To reflect this idea, the campaign is starring by people of all kinds and uses codes based on the simplicity and strength of the messages in a current way.
Media Type	Television
Length	28 seconds
Sound Company / Music Company	La Panadería
Business Manager	Josefa Ruiz
Head of Iberian markets	Luis García Cristóbal
Creative General Manager	Andrés Martínez
Creative Director	DAVID PASCUAL
Creative Director	Miguel Provencio
Art Director	José Arroyo
Art Director	Rubén Caja
Copywriter	Camilo Collado
Copywriter	Marina Santa-Cruz
Client Services Director	Loreto Pérez
Account Director	Sandra Tranche
Account Executive	Anna Fanlo
Production Company	Garage Films
Executie Producer	Luciano Firmo
Producer	Marina Brément
Director	NYSU
Post Production	Fake Studio
Media Agency	M&C Saatchi
Media Planning Director	Rocío Díaz
Media planning Supervisor	Alejandro Ruiz
Media Planner	Miryam Adalid