| Title | #LetsTalkStocks: Down Trend... |
| Agency | LUP Jakarta |
| Campaign | #LetsTalkStocks |
| Advertiser | Saham Rakyat |
| Brand | Saham Rakyat |
| Date of First Broadcast/Publication | 2022 / 2 |
| Business Sector | Online Financial Service |
| Story | Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like Alien language. Saham Rakyat by Samuel Sekuritas (an Indonesian-based full-service financial advisory company) believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks. Saham Rakyat (approved by OJK - The Financial Services Authority) develops an app to educate the Indonesian people on the topic of trading, to make trading a lot less complicated. It’s designed to be very intuitive, like online shopping. With the message: Let’s Talk Stocks we wanted to break the stigma and confusion about stock trading and let people know and understand the stock trading language. |
| Media Type | |
| Executive Creative Director | Albert Chan |
| Creative Director | Andika Nugroho |
| Account Director | Ahmad Syakbani |
| Copywriter | Refo Angkasa |
| Copywriter | Kiki Prasya |
| Art Director | Anggun Rahmawati |
| Art Director | Timotius Ginting |
| Illustrator | Biaska Gusana |
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