Title | Bogeyman |
Agency | The Newtons Laboratory |
Campaign | Bogeyman |
Advertiser | ELEPAP |
Brand | ELEPAP |
Posted | February 2019 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | ELEPAP is an organization that helps children with disability problems and developmental difficulties. These children give their own fight every day. These children are really brave. So brave they ‘re willing to face every kid’s greatest fear: The bogeyman. Through this symbolism, we showed that ELEPAP’s children face their fears and they never back down. Because ELEPAP’s children are brave and brave kids are unbeatable. |
Media Type | Television & Cinema |
Creative Director | Andreas Dimitroulas |
Copywriter | Gianna Katopodi |
Art Director | Marianna Pefani |