| Title | Pride Jersey |
| Agency | McCann New York |
| Campaign | Pride Jersey |
| Advertiser | You Can Play |
| Brand | You Can Play |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | In 2013, the NHL introduced Pride Nights with rainbow jerseys, but last season, some players' personal beliefs led to the banning of pride jerseys. This season, NHL decided against specialty jerseys during warmups for themed nights to avoid controversies. Pride Jersey, a set of AR Snapchat lenses that empowers people to keep sharing their pride. The #pridejersey is a movement that promotes the use of the AR Snapchat filter, offering a free tool for individuals to feel empowered and continue expressing their support for diversity and inclusion. The lens collection provides a diverse selection of five unique designs, allowing individuals to express their pride. Users can choose their preferred design and showcase their pride by sharing posts on their social media platforms. |
| Media Type | Case Study |
| Length | |
| More Information | https://tinyurl.com/3j9jphtv |
| Chief Creative Officer | Shayne Millington |
| Chief Creative Officer | Pierre Lipton |
| Strategy Team | AJ Jones |
| General Creative Director | Gui Racz |
| General Creative Director | Lucas Casão |
| Creative Director | Kazuo Kubo |
| Creative Director | Lucas Ribeiro |
| Creative Director | Mike Shuman |
| Creative Director | Gail Pak |
| Copywriter | Lucas Ribeiro |
| Art Director / Designer | Kazuo Kubo |
| Designer | Malik Dupree |
| Operations | Stella Warkman |
| Account Management | Rob Parkin |
| Public Relations | Mikaela Liboro |
| Public Relations | Gabby Lovell |
| Designer | Marcio Honorato |
| Production | Sean Flanigan |
| Celebrity Partnerships | Kimberly Kress |
| Celebrity Partnerships | Tom Wentworth |
| Celebrity Partnerships | Damien Choy Smith |
| Post Production | CEGO Video |
| 3D Studio | Zebra Studio |
| Music | 411 Music Group |
| Music | Colleen Dahlstrom |
| Music | Madison Rowe |
| Music | Jamie Jou |
More Work
SEE ALLPride Jersey 6
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 5
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 4
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 3
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 2
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 1
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Hands
- BRAND:
- New York Lottery
- AGENCY:
- McCann New York
Make Your Holiday A Masterpiece
- BRAND:
- Microsoft
- AGENCY:
- McCann New York
Now What?
- BRAND:
- Prudential
- AGENCY:
- McCann New York