McDonald's - "Tough Day - Moving"

Leo Burnett Milan

Leo Burnett Milan Milano, Italy

1025

Title	Tough Day - Moving
Agency	Leo Burnett Milan
Campaign	Tough Day - Moving
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2022 / 4
Business Sector	Restaurants & Fast Food
Story	Modern life is a mess. We strive to do our best but we often end up overwhelmed by work, house chores, commitments. So, when it’s time to eat, big deal: no time to cook. But we deserve a delicious feel good moment as well. No panic: our love brand McDonald’s save us through the McDelivery service.
Media Type	Magazine
Market	Italy
Creative Director Leo Burnett Milan&Rome	Luca Ghilino
Creative Director Leo Burnett Milan&Rome	Giuseppe Pavone
Creative Director	Caterina Calabrò
Creative Director	Nicoletta Zanterino
Co-creative Direction	Selmi Bali Barissever
Creative lead / Senior Copywriter	Maria Chiara Alegi
Senior Art Director	Filippo Formentini
Art Director	Ilaria Biani
Head of Client Services	Davide Mondo
Group Account Director	Marika Mazzoni
Account Director	Chiara Collura
Chief Strategy Officer	Ilaria Fruscio
Strategic Planning Director	Ornella Vittorioso
Art Buyer	Giada Cioffi
Photographer & CGI Artists	FM - Photographers&CGI artists
Global Client & International Business Director	Michela Marni
Account Manager	Clizia Monguzzi
Account Supervisor	Marco Unditti
Account Supervisor	Michela Mariani
Chief Marketing Officer McDonald's Italy	Raffaele Daloiso
Marketing Manager McDonald's Italy	Renato Cossidente
Senior Product Manager	Francesca Pelizzola