| Title | It's Part Of Who We Are |
| Agency | Ogilvy New Zealand |
| Campaign | Rebel Sport Super 14 - NZRU |
| Advertiser | New Zealand Rugby Union |
| Brand | Super 14 |
| Posted | February 2010 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | It's part of who we are |
| Media Type | Television & Cinema |
| Length | |
| Market | New Zealand |
| Director | Chris Dudman |
| Executive Creative Director | Damon O'Leary |
| Creative Director | Steve Cooper |
| Art Director | Basil Christensen |
| Copywriter | Damon O'Leary |
| Agency Producer | Jane Mill |
| Account Manager | Ralph Walker |
| Production Company | Robber's Dog |