| Title | What Matters is Inside |
| Agency | J. Walter Thompson Cairo |
| Campaign | What Matters is Inside |
| Advertiser | Shell |
| Brand | Shell Rimula |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Media Type | Web Film |
| Length | |
| Account Management | Mai Azmy |
| Account Management | Salma Hamouda |
| Account Management | Nevine Ramzy |
| Account Management | Farida El Khatib |
| Account Management | Hana Magdi |
| Art Director | Sherif Adel |
| Agency Producer | Diana El Jebally |
| Animation | The Circle Post Production |
| Brand Management | Sameh Saeb |
| Brand Management | Ayman El Haddad |
| Brand Management | Hana Hakim |
| Chief Creative Officer | Ramsey Naja |
| Cinematography | Fawzi Darwish |
| Cinematography | Mostafa El Kashef |
| Creative Director | Adam Mourad |
| Executive Creative Director | Ibrahim Eslam |
| Director | Kareem Shabaan |
| Production Company | The Talkies Cairo |
| Music Composer | Ahmed Tarek Yehia |
| Post Production | Hadeer Tarek |
| Producer | Ahmed el Ruby |
| Recording Studio | Garas Studios |
| Sound Designer | Fady Garas |
| Strategist | Mayan Sabry |
| Copywriter | Ahmad Elrefaey |
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