Patrice Baheux
Patrice Baheux
Advertising Manager at Publicis Conseil
Paris, France
TitleElectric Life
Agency
Campaign ELECTRIC LIFE
Advertiser Renault
Brand Renault Z.E
Date of First Broadcast/Publication
Philosophy

Renault is launching a global advertising campaign to promote its commitment to making sustainable transport accessible to all.

The 60-second spot, Renault Z.E, has been created by Paris-based advertising agency Publicis Conseil and directed by Dougal Wilson. It forms a succession of vignettes illustrating how electric power is already a large part of our daily lives.

It shows people using 'steam powered' versions of everyday objects including hairdryers and televisions, cash machines and vending machines in order to demonstrate advances in energy. The ad concludes that we have already switched to electricity for many things, so why not for travelling... in a Renault Z.E.? An end-frame showcases the four Renault Z.E models that will be available to buy in 2011. 

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