BARMER - " A heavy metal auditory test "

WeFilm

WeFilm Amsterdam, Netherlands

3083

Brand: BARMER
Country: Germany

Advertiser: BARMER GEK

Title	A heavy metal auditory test
Agency	WeFilm
Campaign	A heavy metal auditory test
Advertiser	BARMER GEK
Brand	BARMER
Posted	November 2017
Business Sector	Health & Pharmaceutical Products
Story	How do you get people to think about protecting their auditory sense? You go to a place where there’s an abundance of decibels, for instance a heavy metal rock festival. Together with Grey Düsseldorf and our production brothers and sisters from Rabbicorn, we created the first heavy metal auditory test for health insurance company Barmer. We surprised unsuspecting visitors of the German rock festival Reload, with a very grungy way of testing their ears. What starts as any ordinary test full of bleeps, with a harsh researcher, totally changes when the room evolves into a rock stage leaving the participant in the middle of a private concert. Wefilm and Rabbicorn partnered up with United to technically take the production to a next level too. Twelve camera’s, from Sony F55’s to Go Pro’s, were live connected to a OBV (outside broadcast vehicle) so director Roel Welling and DOP Daan Nieuwenhuijs could build their story almost instantly. Furthermore, the camera’s recorded in 4K HDR to add even more layers in the images.
Media Type	Television & Cinema
Length	185 seconds
Production Company	WeFilm
Agency	Grey Düsseldorf
Creative Team	Alexandros
Creative Team	Antioniadis
Creative Team	Martin Venn
Creative Team	Markus Werner
Creative Team	Thomas Kuhn
Production	Rabbicorn Films
Director	Roel Welling
DOP	Daan Nieuwenhuijs
Camera technology	United