Itaú Argentina - "Trip"

Grey Group Argentina

Grey Group Argentina Buenos Aires, Argentina

8894

Brand: Itaú Argentina
Country: Argentina

Advertiser: Banco Itaú

Title	Trip
Agency	Grey Group Argentina
Campaign	Ex installments
Advertiser	Banco Itaú
Brand	Itaú Argentina
Date of First Broadcast/Publication	2022 / 2
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	From February 11th to 22nd, Banco Itaú clients, as well as clients from banks, will be able to compete to close a chapter in their lives and free themselves from the pending installments and live that special day differently. The campaign, produced in-house by Townhouse, is composed of four spots for Instagram and Twitter, directed by Diego Medvedocky and Tomás de las Heras. o take part, those interested will be able to tell their story of their credit card pending installments in the most recent post of Itaú Argentina's Instagram account feed. The three best will be chosen by a jury of senior marketing executives, and then submitted to a public vote. The winner will be announced on 25 February.
Philosophy	This Valentine’s Week, Itaú will return the money from the pending credit card installments of the gift you bought for your ex-partner.
Media Type	Television
Length	44 seconds
Chief Marketing Officer (CMO)	Carolina Belzunce
Marketing Director	Mariano Pastore
Chief Communications Officer	Silvia Costa
President	Diego Medvedocky
Regional Chief Creative Officer	Diego Medvedocky
Chief Executive Officer (CEO)	Denise Orman
Chief Creative Officer	Hernan Kritzer
Chief Creative Officer	Alejandro Devoto
Executive Creative Director	Gonzalo Montaña Fernandez
Executive Creative Director	Juan Ure
Creative Director	Matías Aguilú
Creative Director	Francisco Ibarrola
Account Director	Facundo Ferrero
Account Supervisor	Victoria Soto
Social Media Manager	Luciana Patriarca
Account Planner	Romina Perrone
Account Planner	María Carreras
Art Production Director	Pablo Molina
Production Manager	Silvana de Los Rios
Production Company	Townhouse
Director	Diego Medvedocky
Director	Tomás de las Heras
Cinematography	Julian Babino
Production Art Director	Sol Lorenzetti
Production Company Producer	Luz Martin
Production Company Producer	Maximiliano Ibarra
Post Production	PostMedia
Editior	Sebastián Garri
Music	Papamusic
Casting	Victoria Raposo
Colorization	PostMedia
Colorist	Marina Frigerio