Women In Film - "Board"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, United States

2187

This ad is part of the ACT Responsible Collection

Brand: Women In Film
Country: United States

Advertiser: Women In Film

Title	Board
Agency	Saatchi & Saatchi NY
Campaign	For Your Consideration
Advertiser	Women In Film
Brand	Women In Film
Date of First Broadcast/Publication	2021 / 4
Business Sector	TV Production
Tagline	#HireHerBack
Story	How Women in Film hijacked Hollywood’s favorite promotion tactic to raise awareness for hiring inequality after a recession and make sure women are considered for work. After a recession men are almost two times more likely to be rehired than women. Women in Film, an organization dedicated to advocating for women in the screen industries, wanted to make sure the recession resulting from Covid-19 didn’t create significant setbacks for women in Hollywood. To get women considered for work, Women in Film hijacked Hollywood’s favorite promotion tactic by creating a For Your Consideration campaign. For Your Consideration campaigns are how Hollywood normally promotes movies for awards but we used it to promote women: not for an award, for a job. We created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with like Spike Lee, Aubrey Plaza and Sir Patrick Stewart. Then, we put them everywhere a Hollywood studio’s For Your Consideration campaign would appear—on billboards all over Los Angeles and on top industry websites and social, where studio execs were sure to see it.
Media Type	Case Study
Chief Creative Officer	Daniel Lobatón Morey
Producer	Danielle Hallack
Digital Director	Melissa Hochman
Creative Director	Liz Harrison
Art Director	Katie Schikowski
Art Director	Preethi Balakrishnan
Copywriter	Kelsey Boylan
Designer	Carlos Velasco
Strategic Planning Director	Hyomin Kang
Art Producer	Amy Salzman