Title | Usain Bolt #BeTheFastest |
Agency | BBH |
Campaign | #BeTheFastest |
Advertiser | Virgin Media |
Brand | Virgin Media |
Date of First Broadcast/Publication | 2016 / 7 |
Business Sector | Internet Service Providers |
Story | When Usain Bolt broke the 100m World Record, he did it in 9.58 seconds. To dramatise the power of this number, and the importance of speed, BBH has created a unique 100 second film made up of 10 separate 9.58 second sequences, each with a different perspective on what it takes and how it truly feels to be the fastest man in the world. |
Media Type | Television |
Length | |
Post Production | Electric Theatre Collective |
Editing Company | Trim Editing |
Sound Design Company | Factory Studios |
Chief Marketing Officer (CMO) | Kerris Bright |
Advertising Manager | Ellie Tory Norman |
Creative Team | Nick Gill |
Creative Team | Davud Karbassioun |
Executive Creative Director | Nick Gill |
Strategist | Alana King |
Strategy Director | Elle Graham-Dixon |
Business Leader | Zoe Verrion |
Account Manager | Graham Moffat |
Account Director | Andrew Connolly |
Head of Production | Davud Karbassioun |
Production Company | Academy Films |
Director | Seb Edwards |
Agency Producer | Alen Grebovic |
Agency Producer | Victoria Keenan |
Assistant Agency Producer | Sarah Finnigan-Walsh |
Actor / Celebrity | Usain Bolt |
Executive Producer | Dominic Thomas |
Director of Photography (DOP) | Alwin Kuchler |
Post Production | Libby Behrens |
Animation | The Line |
Editor | Tom Lindsay |
Sound Designer | Anthony Moore |
Music | Arch Birds |