| Title | Bus |
| Title (original language) | Bus |
| Agency | CLM BBDO |
| Campaign | When you have something to celebrate |
| Advertiser | Mars, Inc. |
| Brand | Celebrations |
| Date of First Broadcast/Publication | 2011 / 3 |
| Business Sector | Food |
| Story | Certainly, birthdays, new year and milestones that mark our lives happy are opportunities to open a box of Celebrations to celebrate, together, these moments of happiness. But do we have to face facts: if we all appreciate these moments of collective joy, we are even more fond of moments we share with only two or three friends, and often at the expense of another person. Ha, nice bonus of schoolchildren to be taught one-day course through the accident of a bus driver. |
| Story (original language) | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> Certes, les anniversaires, les changements d’année et les étapes joyeuses qui jalonnent nos vies sont des occasions d’ouvrir une boite de Celebrations pour fêter, tous ensemble, ces moments de bonheur. Mais ne nous voilons pas la face : si nous apprécions tous ces instants de joie collective, nous sommes encore plus friands des instants que nous partageons seulement avec deux ou trois amis et souvent au détriment d’une tierce personne. <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> Ha, le plaisir incommensurable des écoliers qui seront dispensés d’une journée de cours grâce à l’heureux accident du chauffeur de bus. |
| Media Type | |
| Creative Director | Gilles Fitcheberg |
| Creative Director | Jean-Francois Sacco |
| Account Manager | Julien Lemoine |
| Account Manager | Hadrien Bizot |
| Account Manager | Elodie Touati |
| Art Director | Lucie Vallotton |
| Copywriter | Julien Perrard |
| Art Buyer | Sylvie Etchemaité |
| Producer | Sylvie Etchemaité |
| Photographer | Clive Stewart |
| Post Production | Clive Stewart |
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