| Title | Usman Khawaja |
| Agency | Octagon |
| Campaign | Moments of Pressure |
| Advertiser | Unilever |
| Brand | Rexona |
| Date of First Broadcast/Publication | 2017 / 1 |
| Business Sector | Toiletries |
| Philosophy | NewsRexona uses Australian cricketer Usman Khawaja in new campaignJanuary 6, 2017 5:01by Abigail Dawson3 Rexona has dropped its latest ad as part of the ‘Moments of Pressure’ campaign, which reminds viewers that in high-pressure situations there’s often only one chance to succeed, and one to fail – so they need a partner who won’t let them down. Rexona Moments of Pressure The 30-second video produced by Milkmoney is the newest addition to the short-form video series created by Octagon, which stars ‘pressure athletes’ including: James Moffat, Scott McLaughlin, Garry Rogers, Jonathan Thurston, Patrick Dangerfield and Todd Goldstein The newest spot opens with Khawaja running onto a cricket pitch surrounded by a roaring crowd, accompanied by a voiceover explaining the intense, high-pressure nature of the professional sport, where you only have “one chance to fail” and “one chance to succeed”. The ad finishes with the slogan “For moments of pressure – Rexona, it won’t let you down”. |
| Media Type | Television & Cinema |
| Length | |
| Art Director | Lizi Hamer |
| Planner | Adam Hodge |
| Account Team | David Gregory |
| Production Company | Milkmoney |
| Director | Ethan McLean |
| Producer | Matthew Taylor |
| Producer | Charlotte O'Rourke |
| Editor | Jay Hall |
| Audio Post Production | Stuart Welch |
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