| Title | Sport is a Gift |
| Agency | The General Store |
| Campaign | Sport is a Gift |
| Advertiser | Rebel Sport |
| Brand | Rebel Sport |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Drugstores, Specialty Stores |
| Story | In the hero film, the boy stumbles upon faded photos of his mother, a hardworking nurse who he discovers was a marathon runner in her former life. Inspired, he seeks to reignite his mum’s passion for sport and reconnects her with a forgotten part of her identity. |
| Philosophy | Inspired by rebel’s brand purpose – the transformative power of sport – creative agency The General Store has launched a Christmas campaign that follows the touching journey of a young boy giving his mother a meaningful gift to lift her spirits through the holiday period. The ‘Sport is a Gift’ integrated campaign is rolling out across cinema, online video, social and broadcast video on demand. The film was directed by Patrick Fileti, whose client experience spans Google, Canon, Lexus and Porsche. Utilising The General Store’s expertise in architecture and interiors, the work also extends across all of rebel’s shop front windows and in-store visual merchandising. |
| Media Type | Cinema |
| Length | |
| Soundtrack | Love by Facesoul |
| Production Company | Clockwork Films |
| Advertising Manager | Rosemary Martin |
| Advertising Manager | Brock Coleman |
| Advertising Manager | Olivia Stacy |
| Advertising Manager | Zoe Phillips |
| Advertising Manager | Belinda Natoli |
| CEO / Partner | Matt Newell |
| Chief Strategy Officer / Partner | Danny Lattouf |
| Chief Creative Officer | Marcus Tesoriero |
| Art Director | Daniel Li |
| Copywriter | Mitch Taylor |
| Group Account Director | Natalie Alaimo |
| Account Director | Chloe Geggus |
| Agency Producer | Hamish Roxburgh |
| Director | Patrick Fileti |
| Director of Photography (DOP) | Campbell Brown |
| Executive Producer | Rosie Parker |
| Executive Producer | Heath George |
| Editor | Matt Maunsell |
| Colorist | Yanni Kronenberg |
| Sound Design Company | Smith & Western |
| Music Composer / Producer / writer | Faisal Salah |
| Cast | Angela Moutinho |
| Cast | Reagan Swao |
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