| Title | Quit for Your Pets |
| Agency | YoungShand |
| Campaign | Quit for Your Pets |
| Advertiser | Health Promotion Agency |
| Brand | Health Promotion Agency |
| Posted | July 2020 |
| Business Sector | Public Safety, Health & Hygiene |
| Philosophy | Smokers are well versed on the harmful effects of cigarettes. While this is well understood, quitting for good can feel impossible and take several attempts, with smokers becoming desensitised to messaging over time. The challenge was to deliver a message that smokers couldn't ignore. So, YoungShand showed them what their habit does to an unexpected member of their family - their pet. NZ has one of the highest rates of pet ownership in the world. It's this special connection that the campaign centres around, educating smokers that when you smoke around pets, they're twice as likely to get cancer. |
| Media Type | Direct Marketing |
| Length | |
| Creative Director | Scott Maddox |
| Creative Director | Anne Boothroyd |
| Copywriter | Erin Mattingly |
| Art Director | Jack Wadham |
| Group Account Director | Ben Hopkinson |
| Client Services Director | Emma Dalton |
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