Hispano Suiza - "For The Pioneers "

Daughter Studio

Daughter Studio Leamington Spa, United Kingdom

Awards

4751

Brand: Hispano Suiza
Country: United Kingdom

Advertiser: Hispano Suiza

Title	For The Pioneers
Agency	Daughter Studio
Campaign	For The Pioneers
Advertiser	Hispano Suiza
Brand	Hispano Suiza
Date of First Broadcast/Publication	2023 / 4
Business Sector	Sport Cars
Philosophy	FILFURY’s latest work for car brand Hispano Suiza celebrates the rich design heritage of the ‘Carmen’ model through a slick mix of beautiful CG car renders and stylised footage. Graphic, abstract lighting setups celebrate the design language of the vehicle before final pay off where we see the car in all its glory. Untold Studios Director FILFURY explains,“This was the perfect brief. Beautifully crafted car renders combined with bold art direction and impeccable styling. A film that showcases the rich design heritage of the Carmen, celebrating its form, build and its pioneering spirit. Like an idea forming, we start with vehicle parts floating, alone, before they come together as one. A burst of expression, light and form begins to move through the frame. The car explodes into tiny pieces, before surfacing and then drifting to connect seamlessly.”
Media Type	Digital
Length	48 seconds
Market	Spain
Production Company	Untold Studios
Creative Team	Stuart Jackson
Creative Team	Richard Newell
Project Manager	Amber Wilson
Creative Partner	Stuart Jackson
Creative Partner	Richard Newell
Creative Partner	Gareth Hopkins
Strategy Partner	Lee Jackson
Director	FILFURY
Head of Production	Mariel Sands
Executive Producer	Tanya Ferguson
Production Coordinator	Jordan Wright
Creative Assistant / Editor	Kahreh
Designer	Cris Van Nordstrand
Designer	Gina Gonsalves
MOTION DESIGN	Mister
Sound	The WURF Estates