Noble Boy - "Noble Boy Package Design"

Sick Dog Wolf Man

Sick Dog Wolf Man Melbourne, Australia

2489

Title	Noble Boy Package Design
Agency	Sick Dog Wolf Man
Campaign	Noble Boy Package Design
Advertiser	Noble Boy
Brand	Noble Boy
Date of First Broadcast/Publication	2018
Business Sector	Beers, Ciders, Lagers
Philosophy	Born over a beer in a front bar, Noble Boy is what happens when a bunch of good mates come up with an even better idea. A beer that’s all about brewing good and doing good. Noble Boy is an easy going, easy drinking beer that anyone can enjoy, and that helps where it can. To bring this Fitzroy born and Melbourne raised beer to life, we were briefed to create the brand from mark to can design, to packaging and personality. Noble Boy was born to be enjoyed by all. To exclude none, and be noble to all. Our task was to create a product that removed all the preconceived ideas of what a label needs to be, and make a different kind of statement on shelf. Forgoing the avenues of heritage and cool that most beers tend to play in, the design was crafted in the spirit of bold simplicity. Bold blue paneling acts as a banner that anyone is welcome to fly, teamed with the brand’s simple crown inspired mark acting as a stamp of virtue.
Media Type	Packaging, Branding & Design
Marketing Director	Vedran Sabic
Business Director	Jarrick Lay
Creative Director	James Orr
Creative Director	Elle Bullen
Design Director	Jake Turnbull