Rolling Stone Magazine - "Burn Racist Giga (Film Case)"

HoC Milan

HoC Milan Milan, Italy

9500

Title	Burn Racist Giga (Film Case)
Brief	This clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline.
Agency	HoC Milan
Campaign	Burn Racist Giga
Advertiser	Rolling Stone Magazine
Brand	Rolling Stone Magazine
Date of First Broadcast/Publication	2019 / 4
Business Sector	Newspapers, Magazines, Books
Story	Burn Racist Giga. A secret operation to remove racism from the internet. Using popular racist videos – with a little twist: A much bigger file size. After watching these videos for a few minutes, racist viewers have used up their data – and are offline.
Media Type	Digital Installation
Length	96 seconds
Soundtrack	Disclosure - Universal
Production Company	OltreFargo
Executive Creative Director	Oliver Palmer
Creative Director	Pasquale Frezza
Creative Director	Luca Iannucci
Art Director	Max Bratti
Art Director	Matteo Busti
Copywriter	Vittorio Giannotti
Account Director	Ginevra Galletti
Account Director	Alessandro Pierobon
Media Director	Vittorio Bucci
Managing Director	Alessandro Pierobon
Strategist	Luca Tapognani
Director	Tommaso Terigi
Agency Producer	Federico Mazzola
Agency Producer	Nicolò Dragoni
Post Production	OltreFargo
Digital Production	Plan.Net