McDonald's - "Grand Big Mac"

Leo Burnett

Leo Burnett London, United Kingdom

6641

Brand: McDonald's
Country: United Kingdom

Advertiser: McDonald's

Title	Grand Big Mac
Agency	Leo Burnett
Campaign	Grand Big Mac
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2020 / 1
Business Sector	Restaurants & Fast Food
Philosophy	The film captures a collection of distraught customers, obviously wishing they could experience just one more bite of their favourite burger. This emotional montage is soundtracked with the ultimate relationship power ballad, Roxette’s ‘It Must Have Been Love’. The film then cuts to Dave, happily tucking into his Grand Big Mac as he enjoys more of the taste he loves.
Media Type	Digital
Length	30 seconds
Soundtrack	Roxette ‘It Must Have Been Love’
Audio Post Production	750mph
Post Production	Framestore
Business Director	Beth Watts
Account Director	Steph Bates
Senior Account Manager	Robert Ellen
Account Executive	Sophie Hedgley
Agency Producer	Helen Choonpicharn
Project Director	Jamie Teale
Business Manager	Alice Slade
Brand Manager	Liz Whitbread
Copywriter	Sam Hughes
Art Director	Michaela Pannese
Chief Creative Officer	Chaka Sobhani
Creative Director	Graham Lakeland
Planning Team	Will Butterworth
Planning Team	Bianca Novaes
Designer	Paul Reddington
Photographer	Myles New
Photographer's Agent	Myles New Photography
Media Director	Emma Carr
Media Team	David Burns
Client Leadership Manager	Patrick McDermott
Production Company	Missing Link Films
Director	Alicia MacDonald
Producer	Ben Link
Director of Photography (DOP)	Kate Reid
Audio Post Production	Sam Robson
Media Agency	OMD UK
Account Director	Suzanna Evans
Account Executive	Joe Panayiotou
PR Associate Director	Laura Oakley
PR Account Director	Sophie Kinsella