Over the Bridge - "Lost Tapes of the 27 Club"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Canada

2087

Title	Lost Tapes of the 27 Club
Agency	Rethink Communications Inc.
Campaign	Lost Tapes of the 27 Club
Advertiser	Over the Bridge
Brand	Over the Bridge
Posted	November 2021
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	As long as there’s been popular music, musicians and crews have struggled with mental health at a rate far exceeding the general adult population. And this issue hasn’t just been ignored. It’s been romanticized, by things like the 27 Club—a group of musicians whose lives were all lost at just 27 years old. To draw attention to this issue, we used AI to imagine what these artists might have created, were they still with us. And we were positively overwhelmed by the conversation it sparked.
Problem	Over The Bridge is non profit organization and a lifeline for the music industry’s long-term success. Using the music industry as a conduit, OTB assists industry members, who are at their most vulnerable, cultivate and achieve long-term mental health and addiction recovery goals.
Media Type	Case Study
Chief Creative Officer	Aaron Starkman
Executive Creative Director	Leia Rogers
Executive Creative Director	Morgan Tierney
Creative Director	Sean OConnor
Creative Director	Hans Thiessen
Associate Creative Director	Jake Hope
Art Director	Jake Hope
Designer	Alex Bakker
Copywriter	Sean OConnor
Editor	Leigh O Neill
Editor	Thomas McKeen
Editor	Ignacio Florez