Samsung - "Anti Bullying Skin (Film Case)"

Cheil Brazil

Cheil Brazil São Paulo, Brazil

Awards

4360

This ad is part of the ACT Responsible Collection

Brand: Samsung
Country: Brazil

Advertiser: Samsung

Title	Anti Bullying Skin (Film Case)
Agency	Cheil Brazil
Campaign	Anti Bullying Skin
Advertiser	Samsung
Brand	Samsung
Date of First Broadcast/Publication	2019 / 11
Business Sector	Consumer Electronics & Audio-Visual
Story	Samsung in Brazil has just launched a new initiative in partnership with Fortnite to fight a new kind of cyberbullying, where kids without skins (a graphic asset that changes the appearance of characters in video-games without interfering in players abilities or impact) are treated poorly by other gamers because they don’t have the means to acquire such skins. The players without skins even have a “nickname”: The Defaults. Cheil Brazil used the new skin launched globally by Samsung and Fortnite to help fight this toxic behavior. The Aura Glow skin is the first brand skin in Fortnite that can be donated to another player including those that have none. We invited the biggest Fortnite influencers in Brazil to join the movement, highlighting this matter by donating Glow Skin to Default players during their live stream, and encouraging everyone to do the same with their friends
Media Type	Gaming
Length	118 seconds
Chief Creative Officer	Claudio Lima
Managing Director	Evandro Guimaraes
Executive Creative Director	Douglas Kozonoe
Creative Director	José Suaid
Creative Director	Felipe Petroni
Copywriter	Marcio Bittencourt
AD	Victor Ferreira
Motion Graphics Artist	Renan Godoy
Motion Graphics Artist	Renan Escribano
Account Management	Denise Azevedo
Account Management	Jorge Maio
Account Management	Victoria Gregório
Planning Team	Paula Queiroz
Planning Team	Caio morais
Game Advisor	Bernardo Silveira
Approval Client	Loredana Sarcinella
Approval Client	Jarrye Bragança
Approval Client	Sabrina Compatangelo