KIA - "“The New Species of Soul” "

David&Goliath

David&Goliath El Segundo, United States

4272

Title	“The New Species of Soul”
Agency	David&Goliath
Campaign	“The New Species of Soul”
Advertiser	Kia Motors
Brand	KIA
Date of First Broadcast/Publication	2019 / 4
Business Sector	Cars
Story	As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk. Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper.
Philosophy	Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model.
Media Type	Digital
Length	40 seconds
Director	FILFURY
Chief Creation Officer	Bobby Pearce
Executive Creative Director	Mark Koelfgen
Creative Team	David Angelo
Group Creative Director	Frauke Tiemann
Copywriter	Caleb Nyberg
Art Director	Kristopher Wong
Art Director	Gabriel Gama
Copywriter	Guilherme Grossi
Executive Agency Producer	Elizabeth Newman
Executive Agency Producer	Pete King