| Title | We're The Superhumans - Rio Paralympics 2016 Trailer |
| Agency | 4Creative |
| Campaign | We're the Superhumans |
| Advertiser | Channel 4 |
| Brand | Rio Paralympics |
| Date of First Broadcast/Publication | 2016 / 7 |
| Business Sector | Media, Publishing & Production |
| Story | The competitors in the Paralympics are indeed “superhumans”. This epic film bonded a great music track – the song “Yes I Can” – to ambitious sound design. The sounds worked within the music to highlight each superhuman’s skill. Every sound had to be placed in perfect sync with the song, enabling subtle rhythmical patterns and “hits” within each scene. The result is a rich and dynamic mix that adds energy and excitement to further elevate this outstanding piece of film. |
| Media Type | Television |
| Length | |
| Editing Company | Final Cut |
| Creative Director | Chris Bovill |
| Creative Director | John Allison |
| Copywriter | Alice Tonge |
| Copywriter | Dougal Wilson |
| Copywriter | Jolyon White |
| Copywriter | Richard Biggs |
| Production Company | Blink London |
| Director | Dougal Wilson |
| Agency Producer | Shananne Lane |
| Sound Designer | Anthony Moore |
| Editor | Joe Guest |
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