Title | True Connections |
Agency | Grey London |
Campaign | Secure Net |
Advertiser | Vodafone |
Brand | Vodafone |
Date of First Broadcast/Publication | 2022 / 7 |
Business Sector | Telecommunications Services |
Story | The TV ad sees teenager Aidan navigating his way through the first day of school highlighting how daunting new experiences can be for teenagers. The ad shows different scenarios of him searching and being protected by Secure Net from malicious or inappropriate content on his devices. In the final scene, he looks to his phone for reassurance on the bus to school, innocently typing ‘How do I make a friend?’. Malicious links pop up and straight away Secure Net kicks in with a warning, blocking access. It ends with Aidan making a true connection with a new classmate. |
Philosophy | Vodafone Ireland has collaborated with Grey London on a new multi-platform campaign for Secure Net, its new digital protection product. Secure Net uniquely works through Vodafone’s network, meaning it is available both inside the home on a fixed broadband connection for multiple devices, and outside on a connected device, helping ensure online time is spent safely. Vodafone’s Secure Net ATL campaign, made up of TVC, VOD, radio, retail, social and digital, will run across multiple channels for six weeks, highlighting to parents and individuals the opportunity to protect their families and themselves online. The campaign creative showcases Secure Net’s security and content features that help mitigate cyber-threats, improve security, and encourage families to explore the internet with confidence. It conveys two elements in its messaging, the product’s functionality, both its digital protection, parental controls and in-and-out-of-home capabilities, and the emotional element of how Secure Net offers parents peace of mind. Excitingly the script was picked up by highly renowned James Rouse who brought his impeccable casting instincts and copious experience of capturing authentic feeling moments to craft a highly emotional piece for TV in Ireland and a longer one for socials and YouTube. Rouse’s film will also be played in Cinemas across Ireland where viewers will experience their own urge to protect the boy from all and any harm. It is James Rouse's first project with Biscuit Filmworks. |
Media Type | Television |
Length | |
Market | Ireland |
Production Company | Biscuit Filmworks UK |
Audio Post Production | Factory Studios |
Advertising Manager | Orla Nagle |
Advertising Manager | Niall Reynods |
Advertising Manager | Clare Cummins |
Worldwide Chief Creative Officer | Javier Campopiano |
President & Chief Creative Officer | Laura Jordan Bambach |
Executive Creative Director | David Wigglesworth |
Group Creative Director | Pedro Rosa |
Group Creative Director | Roberto Kilciauskas |
Creative Director | Roberto Kilciauskas |
Creative Director | Murray Allan |
Creative Team | Flora German |
Creative Team | Shivani Patel |
Chief Strategy Officer | Raquel Chicourel |
Planner | Fiona Keyte |
Planner | Thomas Bunnell |
Managing Partner | Nathan Gainford |
Group Business Director | Ayesha Datoo |
Account Director | Genevieve Jayasekera |
Account Manager | Clyde Hurst |
Account Manager | Natasha Meisel |
Executive Agency Producer | Nazneen Read |
Senior Producer | Caroline Connor |
Senior Producer | Lucy Edwards |
Assistant Producer | Alex Alcock-Fletcher |
Director | James Rouse |
Producer | Benji Howell |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Head of Production | Polly Du Plessis |
Production Manager | Orla Bleahen |
Production Designer | Sarah Kingston |
Director of Photography (DOP) | Mark Wolff |
Post-production Producer | Ellie McNaughton |
Editing Company | Untold Studios |
Editor | Bill Smedley |
Colorist | Julian Alary |
VFX Artist | Tom Moreland |
Executive Post Producer | Tomek Zietkiewicz |
MUSIC Artist | Chris White |
Music Composer | Joshua Gibbard |
Lead Sound Engineer | Anthony Moore |
Sound Engineer | James Utting |
Sound Engineer | Josh Campbell |
Post Sound Producer | Beth Massey |