Filadelfia - "#DontForgetMariana"

Filadelfia Comunicação Belo Horizonte, Brazil

3938

This ad is part of the ACT Responsible Collection

Brand: Filadelfia
Country: Brazil

Advertiser: Filadelfia

Title	#DontForgetMariana
Agency	Filadelfia Comunicação
Campaign	#DontForgetMariana
Advertiser	Filadelfia
Brand	Filadelfia
Date of First Broadcast/Publication	2018 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	A campaign to remember Brazil’s worst environmental disaster. In November 2015, a mining dam collapsed in the city of Mariana, Brazil. 40 billion liters of toxic mud destroyed villages, left 19 people dead, hundreds homeless, and flowed down 600km to the sea, killing fish, flora and aquatic life, contaminating water sources in 30 cities along the way. Two years after the tragedy, people have forgotten what happened. The news doesn’t cover the subject anymore. Yet, no company or person has been punished. Just 2% of green areas and 10% of water sources have been recovered. Half of the people did not receive emergency help. And the final compensation for permanent damages have yet to be defined by Brazilian justice system. To raise awareness and bring the subject into the spotlight again, we created the movement #DontForgetMariana. We invited a Brazilian celebrity, the actress Mariana Ximenes, who happens to have the same name as the city where the catastrophe took place.
Media Type	Digital
Length	80 seconds
Creative Director	Manuel Rolim
Creative Director	Dan Zecchinelli
Art Director	Apoenan Neves
Copywriter	Manuel Rolim
Agency Producer	Breno Pessoa
Digital Director	Carol Furtado
Social Media	Natália Boaventura
Social Media	Rafa Urgh
Social Media	Leila Uchoa
Production Company	Brokolis do Brasil
Director	Paulo Emilio Souto Fernandes
Director Of Photography	Marcelo Borja
Cameraman	Daniel Diniz Carvalho
Grip	Andre Luiz Rodrigues
Production Manager	Valeria Faria
Executive Producer	Jean Franco
Production Assistant	Lindemberg Lima
Makeup	Fernanda Pereira Candido
Costume design	Mariana Cezário
Costume Design Assistant	Gabriela Magalhães
Account Executives	Márcia Vieira
Account Executive	Renata Quintão
Editing	Bruno Malaco
Editing	Caetano Drumond
Drivers	Francisco Vieira
Driver	Gustavo Barros
Driver	Ivair Cunha
Sound Studio	Yep!