Executive Creative Director
at
Ogilvy & Mather
Warsaw, Masovian District, Poland, Poland
| Title | Skoda L-driving courses |
| Agency | Change Integrated |
| Campaign | Skoda L-driving course - Skoda |
| Advertiser | Volkswagen |
| Brand | Skoda |
| Posted | September 2010 |
| Business Sector | Automotive |
| Philosophy | . Instead of a commercial, we gave our target an opportunity. We divided media space into two seemingly separate ads. The second one was a real job vacancy available at the time when campaign was aired. |
| Problem | We wanted to give disabled people a real proof that taking a Skoda L-driving course and getting a license can actually change their life for better. |
| Media Type | Case Study |
| Copywriter | Adam Marzec |
| Copywriter | Tytus Klepacz |
| Art Director | Sunil Nair |
| Art Director | Jakub Zielecki |
| Creative Director | Jakub Korolczuk |
| Creative Director | Ryszard Sroka |
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