| Title | Emma |
| Agency | NORD DDB HEL |
| Campaign | McDonald's Breakfast |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | February 2014 |
| Business Sector | Restaurants & Fast Food |
| Tagline | I'm lovin' it |
| Story | We wanted to communicate it's easy to start a day by having a breakfast at McDonald's. |
| Philosophy | "McDonald's Breakfast_Mathias"We wanted to communicate it's easy to start a day by having a breakfast at McDonald's. "McDonald's Breakfast_Emma"We wanted to communicate it's easy to start a day by having a breakfast at McDonald's. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Vesa Tujunen |
| Copywriter | Vesa Tujunen |
| Art Director | Jukka Mannio |
| Photographer | Anton Sucksdorff |
| Production Company | left&right |
| Production Company Producer | Kirsi Pärni |
| Graphic Designer | Antti Salminen |
| Account Director | Jarno Lindblom |
| Account Manager | Päivi Lång |
| Account Manager | Inka Karvonen |
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